A Special Interview with Masaaki Homma, Designer of mastermind JAPAN
Following the collaboration five years ago, mastermind JAPAN once again teamed up with Timberland.


Following the collaboration five years ago, mastermind JAPAN once again teamed up with Timberland, and created a Pop-up in Nanjing YOHO!STORE.



Masaaki Homma showed up at Nanjing too, so we had a chance to talk to him.



Speaking of the comparison with the 2013 collaboration, Masaaki Homma explained that although the design seemed similar, the details would be very different. This time, rather than the normal 6-inch Timberland boots, Masaaki Homma chose a not-so-commonly-seen 5-inch version for the collab.



Not so long ago there was a fake “MASTERMIND WORLD” Pop-up Store in mainland. The official mastermind JAPAN issued a notice on their Instagram account, warning people not to be confused by these fake products. We also asked what Masaaki Homma’s opinion regarding of this kind of situation.



“Faking happens all the times, sometimes the mastermind design, sometimes the logo. I wouldn’t be concerned too much because only authentic design and good quality products will last long. I don’t think using these tactics and make a business succeed.”



Many people are looking forward to Mainland MASTERMIND WORLD official store, but Masaaki Homma answered he had no tendency opening stores for now. However, there would more likely to be collaborations, just like this the collaboration with Timberland this time.



To my surprise, Masaaki Homma is considering taking off the skull motif in future Mastermind HOMME to diversify design sensibilities. This is truly something I didn’t expected him doing.


Yellow version mastermind WORLD x Timberland. The skull motif is relatively low key, but the padded leather collar embodied with gothic font, and the reflective skull tag absolutely caught my eye.




Photography:Steppy

Editor:MIAO/S




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A Special Interview with Masaaki Homma, Designer of mastermind JAPAN
Following the collaboration five years ago, mastermind JAPAN once again teamed up with Timberland.


Following the collaboration five years ago, mastermind JAPAN once again teamed up with Timberland, and created a Pop-up in Nanjing YOHO!STORE.



Masaaki Homma showed up at Nanjing too, so we had a chance to talk to him.



Speaking of the comparison with the 2013 collaboration, Masaaki Homma explained that although the design seemed similar, the details would be very different. This time, rather than the normal 6-inch Timberland boots, Masaaki Homma chose a not-so-commonly-seen 5-inch version for the collab.



Not so long ago there was a fake “MASTERMIND WORLD” Pop-up Store in mainland. The official mastermind JAPAN issued a notice on their Instagram account, warning people not to be confused by these fake products. We also asked what Masaaki Homma’s opinion regarding of this kind of situation.



“Faking happens all the times, sometimes the mastermind design, sometimes the logo. I wouldn’t be concerned too much because only authentic design and good quality products will last long. I don’t think using these tactics and make a business succeed.”



Many people are looking forward to Mainland MASTERMIND WORLD official store, but Masaaki Homma answered he had no tendency opening stores for now. However, there would more likely to be collaborations, just like this the collaboration with Timberland this time.



To my surprise, Masaaki Homma is considering taking off the skull motif in future Mastermind HOMME to diversify design sensibilities. This is truly something I didn’t expected him doing.


Yellow version mastermind WORLD x Timberland. The skull motif is relatively low key, but the padded leather collar embodied with gothic font, and the reflective skull tag absolutely caught my eye.




Photography:Steppy

Editor:MIAO/S




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