White Whale Co., a vintage shop located in Hong Kong
We came to the “upstairs vintage shop” White Whale Co. located in Mong Kok Yin Chong Street, and talked with the owner, Ajax.

We came to the “upstairs vintage shop” White Whale Co. located in Mong Kok Yin Chong Street, and talked with the owner, Ajax.



The name comes from the book “The Whale”, a novel that the owners Ajax and Wendy both like. On the other hand, both of them like the animal whale, and they think what the novel expresses is similar with White Whale Co.’s concept.


Talking about reasons of opening this shop, Ajax told me bluntly:

 

“I’ve been thinking about opening a shop like this long ago. There were a lot of factories back then, and my mom used to be a worker that cooked in Levi’s. So, she usually brought samples from Levi’s for me, and I liked them so much. I guess this childhood experience influenced me to like denim and even clothing of other styles. On the other hand, I love music. Artists back then, like The Beatles, also influenced me a lot, making me like things from the old days.”


 

The vintage selections in the shop are mostly hand-picked by Ajax and his girlfriend Wendy from all over the world.

 

Interestingly, Ajax told us there are also trends in vintage. “For example, Parkas were very popular last year. We got about 30 to 40 pieces and they all sold out. Online information indeed has a lot of effects on vintage trends.”



As for the vintage trend in 2019, Ajax believes that Classic, Outdoor, and Military style will be dominant in the future, but the tough feeling style of Amekaji might not be in trend in a short time.



White Whale Co.

Address: 2/F, 39 Yin Chong St, Mong Kok




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White Whale Co., a vintage shop located in Hong Kong
We came to the “upstairs vintage shop” White Whale Co. located in Mong Kok Yin Chong Street, and talked with the owner, Ajax.

We came to the “upstairs vintage shop” White Whale Co. located in Mong Kok Yin Chong Street, and talked with the owner, Ajax.



The name comes from the book “The Whale”, a novel that the owners Ajax and Wendy both like. On the other hand, both of them like the animal whale, and they think what the novel expresses is similar with White Whale Co.’s concept.


Talking about reasons of opening this shop, Ajax told me bluntly:

 

“I’ve been thinking about opening a shop like this long ago. There were a lot of factories back then, and my mom used to be a worker that cooked in Levi’s. So, she usually brought samples from Levi’s for me, and I liked them so much. I guess this childhood experience influenced me to like denim and even clothing of other styles. On the other hand, I love music. Artists back then, like The Beatles, also influenced me a lot, making me like things from the old days.”


 

The vintage selections in the shop are mostly hand-picked by Ajax and his girlfriend Wendy from all over the world.

 

Interestingly, Ajax told us there are also trends in vintage. “For example, Parkas were very popular last year. We got about 30 to 40 pieces and they all sold out. Online information indeed has a lot of effects on vintage trends.”



As for the vintage trend in 2019, Ajax believes that Classic, Outdoor, and Military style will be dominant in the future, but the tough feeling style of Amekaji might not be in trend in a short time.



White Whale Co.

Address: 2/F, 39 Yin Chong St, Mong Kok




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